About Amy Taylor

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So far Amy Taylor has created 120 blog entries.

Mind Over Matter: Substance Over Tech

2018-01-31T04:08:55+00:00December 3rd, 2018|

What do you think of when you think of breakthrough innovation?  Is it the sort of thing that creates a fundamental shift in the business, opens up a new sector in the marketplace, or changes the way people view a category?  Often the answer is based on a new technology, seemingly moreso today than ever [...]

Network

2018-01-31T05:37:23+00:00January 28th, 2018|

Staples Center, here in my home town, is a lot like Twitter.  You’re curious about how it works and once you’re in, you become addicted.  Your own network of friends in the social network multiplies.  And as you spend more time there, you’re constantly amazed how closely connected we all are.  You see a celebrity [...]

Must I be “Aunt”?

2018-01-31T05:06:44+00:00January 14th, 2018|

There was one exclusive group that I’d always longed to join:  the Aunt Club.  Having worshipped my own globe-trotting, sports-car-driving uncle, I couldn’t wait to sit on the other side of the fence.  My Uncle believed that we should always see the world with wonder.  We summered at his house often and I grew up [...]

Punch Drunk

2018-01-31T04:55:42+00:00December 31st, 2017|

This past summer was a hot one; I was in constant need of hydration.  Chugging glass after glass of plain water quickly became boring, and soda is gross to me (and I live in a small home with little storage).  I needed a different option if I was to survive the season with a proper [...]

Anything but the Guillotine, Please

2018-01-31T04:21:42+00:00December 17th, 2017|

I feel the pain of reality show contestants everywhere, when I go online.  But in the long history of humiliation as entertainment, my experience on the Internet barely registers on the torture meter.  Our ancestors were a bunch of twisted, sadistic sociopaths.  Google the history of the term “Roman Holiday,” or when you’re worried about [...]

Mind Over Matter: Substance Over Tech

2018-01-31T04:10:51+00:00December 3rd, 2017|

What do you think of when you think of breakthrough innovation?  Is it the sort of thing that creates a fundamental shift in the business, opens up a new sector in the marketplace, or changes the way people view a category?  Often the answer is based on a new technology, seemingly moreso today than ever [...]

Marketing is Always Breaking Through the Chatter

2018-01-31T03:55:06+00:00November 19th, 2017|

The truth is that pretty much every marketing tactic ever devised started out as breakthrough.  It’s just that after decades—and in some cases centuries—of repeated deployment, we take them for granted.  Things as mundane as space ads, electric billboards, direct marketing, giveaways, sports endorsements, jingles—all of these were considered innovations when they first came to [...]

50% Namaste, 50% Bitch

2018-01-31T03:01:38+00:00November 5th, 2017|

In books, films and life I’ve always had a soft spot for the antihero—the complex personality who adds dimension to an otherwise straightforward story.  After all, I love Los Angeles, which is a town built on the contrary.  That preference for contradiction has made me fond of some people who were as bad and morally [...]

California State of Mind

2018-01-31T02:40:15+00:00October 22nd, 2017|

As a child, I used to play all sorts of make-believe games.  One day I’d be a teacher; my stuffed animals were my students.  Another day I’d play store, creating a boutique in my basement.  In my loftier moments, I’d pretend to be in the aviation world and make pretend I was on the radio, [...]

Conservatives and Liberals Will Never Communicate

2018-01-31T02:02:49+00:00October 8th, 2017|

In America we’re Republicans and Democrats, but across cultures and throughout history there have been two main opposite forces in human political society:  liberals and conservatives.  Interestingly, there are meaningful differences in the brain structure of liberals and conservatives (though it’s not yet clear whether the mindset builds the brain or vice versa).  For a [...]

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